“verde” La coscienza del consumo nell'era post-epidemia

In termini di cultura del consumo, Chinese consumers'”verde” la coscienza ha iniziato a prendere il comando nel mercato globale.
Secondo Accenture 2021 Ricerca sui consumatori cinesi: rapporto post-epidemia, 55 la percentuale degli intervistati cinesi ha affermato che presterebbe maggiore attenzione “sostenibilità aziendale e valori morali” in the post-epidemic era.

The factor that consumers in China and other parts of the world consider when choosing a brand, questo è, the degree of price-linked source: Accenture’s ninth round of COVID-19 epidemic survey.
The results of a study conducted by MII and North Mountain Consulting Group show that Chinese cities are highly receptive to the next generation of leather products.
90% of respondents said they prefer the next generation of leather to traditional leather, e 70% said they are very likely to buy the next generation of leather.

According to the qualitative research of the report, the consumption motivation of the next generation of leather supporters is the altruism of products in the environment and animal welfare (Altruistic Benefit), while the innovation, fashion and economic affordability of products are also taken into account.