소비문화 면에서, Chinese consumers'”초록” 의식이 세계 시장을 주도하기 시작했습니다.
액센츄어에 따르면 2021 중국 소비자 조사: 전염병 보고, 55 중국 응답자의 %는 “기업의 지속가능성과 도덕적 가치” 전염병 이후 시대에.
중국 및 전 세계 소비자가 브랜드를 선택할 때 고려하는 요소, 그건, 가격 연계 출처의 정도: Accenture의 9차 COVID-19 전염병 조사.
The results of a study conducted by MII and North Mountain Consulting Group show that Chinese cities are highly receptive to the next generation of leather products.
90% of respondents said they prefer the next generation of leather to traditional leather, 과 70% said they are very likely to buy the next generation of leather.
According to the qualitative research of the report, the consumption motivation of the next generation of leather supporters is the altruism of products in the environment and animal welfare (Altruistic Benefit), while the innovation, fashion and economic affordability of products are also taken into account.
