“Verde” Conștiința consumului în era post-epidemică

În ceea ce privește cultura de consum, Chinese consumers'”verde” conștiința a început să preia conducerea pe piața globală.
Potrivit lui Accenture 2021 Cercetarea consumatorilor din China: raport post-epidemie, 55 procente dintre respondenții chinezi au spus că ar acorda mai multă atenție “sustenabilitatea corporativă și valorile morale” in the post-epidemic era.

The factor that consumers in China and other parts of the world consider when choosing a brand, acesta este, the degree of price-linked source: Accenture’s ninth round of COVID-19 epidemic survey.
The results of a study conducted by MII and North Mountain Consulting Group show that Chinese cities are highly receptive to the next generation of leather products.
90% of respondents said they prefer the next generation of leather to traditional leather, și 70% said they are very likely to buy the next generation of leather.

According to the qualitative research of the report, the consumption motivation of the next generation of leather supporters is the altruism of products in the environment and animal welfare (Altruistic Benefit), while the innovation, fashion and economic affordability of products are also taken into account.