“Verde” Consciência de Consumo na Era Pós-Epidemia

Em termos de cultura de consumo, Chinese consumers'”verde” consciência começou a assumir a liderança no mercado global.
De acordo com a Accenture 2021 Pesquisa do consumidor chinês: relatório pós-epidemia, 55 por cento dos entrevistados chineses disseram que prestariam mais atenção “sustentabilidade corporativa e valores morais” na era pós-epidemia.

O fator que os consumidores na China e em outras partes do mundo consideram ao escolher uma marca, isso é, o grau de fonte ligada ao preço: Nona rodada da pesquisa sobre epidemia de COVID-19 da Accenture.
The results of a study conducted by MII and North Mountain Consulting Group show that Chinese cities are highly receptive to the next generation of leather products.
90% of respondents said they prefer the next generation of leather to traditional leather, e 70% said they are very likely to buy the next generation of leather.

According to the qualitative research of the report, the consumption motivation of the next generation of leather supporters is the altruism of products in the environment and animal welfare (Altruistic Benefit), while the innovation, fashion and economic affordability of products are also taken into account.